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Keynote Speaker

Introducing Ross Bernstein

NACM’s 2020 General Session speaker is Ross Bernstein, an award-winning speaker and author. Drawing parallels between the worlds of sports and business, Ross will inspire us with insights that help us think and act like the ultimate champions and team players. He is the best-selling author of nearly 50 sports books, including The Code, Remembering Herbie and Raising Stanley. With almost 25 years of study on the DNA of championship teams, Ross illustrates what it takes to become the best and explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. Based on interviews with more than 1,000 athletes and coaches throughout his career, he sheds light on the characteristics of true winners and distills key takeaways that inspire companies to adopt the champion mentality and raise their level of play on and off the field.

Conference participants will have the distinct pleasure of meeting Ross in the Expo Hall after his presentation. He will also be signing copies of his book, America’s Coach, Life Lessons & Wisdom for Gold Medal Success; A Biographical Journey of the Late Hockey Icon Herb Brooks.