Introducing Scott Stratten
NACM’s Opening General Session will feature Scott Stratten, the president of Un-Marketing. He is one of the leading speakers in the world when it comes to helping audiences embrace the age of disruption. Formerly a music industry marketer, national sales training manager and a professor at the Sheridan College School of Business, he ran one of the most successful viral video agencies in the world for nearly a decade. Scott has spoken to companies like PepsiCo, Adobe, IBM, Microsoft, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments.
Scott has written four best-selling business books, including UnSelling: The New Customer Experience, which was named Sales Book of the Year by 1-800 CEOREAD. He will share with us his staple concept, UnMarketing, from the third edition of his book, UnMarketing: Everything Has Changed & Nothing Is Different. He speaks passionately on the ever-changing world of sales and marketing and how they merge in the online and offline worlds. His clients’ viral marketing videos have been viewed over 60 million times and he recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company. Additionally, Scott was named one of America’s 10 Marketing Gurus by Business Review USA.